After a Coastal Bend storm, roofs get checked. Neighbors ask who did the work. People open Facebook to see if a crew looks real before they call. Your social page won't replace referrals, but it's often where someone verifies you. The goal isn't viral posts. It's clear photos, calm storm-season updates, and a phone number that's easy to find.
1. Basics that make you look legit
- Google Business Profile. Correct phone, service area, and the work you actually do (roof repair, replacement, exterior). Service-area setup beats listing a home address if you run from a truck.
- Same name and number on trucks, Facebook, Google, and invoices.
- Reply to reviews briefly and calmly. Never offer discounts or freebies for reviews—that's against Google's rules.
2. Licensing note (hedged)
Texas doesn't have a statewide roofing contractor license. Cities can require registration or permits—check the cities you work in. Separate Texas board rules often require license numbers on AC and plumbing advertising; those details are on the contractors guide. Put any registration numbers you do hold in your bio when they apply. Read the current local rules yourself. This isn't legal advice.
3. Posts that build trust for roofers
- Before and after. Real job photos with the homeowner's OK. Crop out house numbers and street signs.
- Crew and trucks. Faces help when someone is letting you on their roof.
- Ground-level storm checks. "What to look for from the yard after high winds"—helpful, not fearmongering.
- Seasonal reminders. Pre-season roof checks in late spring; gutter and flashing notes before peak hurricane season.
- Honest scheduling. "Booked through next week; emergencies still answered" sets expectations.
4. Gulf Coast storm timing
NOAA's Atlantic hurricane season runs June 1 to November 30. That shapes what people need:
- Before: prep posts—roof walk from the ground, securing loose items, knowing how to reach you.
- During a threat: short updates on hours and contact. Don't hard-sell into a storm.
- After: calm scheduling, what photos help for an insurance conversation, how to spot a legitimate contractor. Stay useful, not pushy.
For storm information, point people to official sources like the National Hurricane Center and local emergency management.
5. Insurance timing—stay hedged
You can educate without promising outcomes. Share what photos from the ground often help, remind people to contact their carrier for claim decisions, and avoid sounding like you're directing the claim. No invented approval rates or "we get claims approved" language. Keep posts educational and send claim questions to the insurer.
6. A routine that fits a busy crew
- Two or three photos per job: before, during, after.
- Post a few times a week: one job photo, one tip, one crew or truck post.
- Name neighborhoods you serve—Flour Bluff, Southside, Calallen, Padre Island, Portland, Kingsville—so locals see you nearby.
- Answer messages the same day when you can. Slow replies lose jobs.
7. When to get help
Most roofers have the photos on their phone and no time to post. That's what Padre Post Co. does: you text job photos, I write and schedule, you approve before anything goes live. Based in Flour Bluff, focused on Corpus Christi and the Coastal Bend.
See the Founding Client offer and pricing, or browse spec sample posts (including a fictional roofing company). Related: contractors guide and HVAC & plumbing guide.
Questions
What should a roofer post after a Gulf Coast storm?
Keep it calm and useful: how scheduling works, what to photograph from the ground for an insurance claim, and how to reach you. Don't hard-sell during a threat. Point people to official weather and emergency sources, not your page, for storm info.
Can I use before-and-after roof photos?
Yes, with the homeowner's OK. Leave out house numbers, street signs, and anything that identifies the address. Real job photos are usually stronger than stock.
Does Texas require a statewide roofing license on ads?
Texas doesn't have a statewide roofing contractor license. Cities can have their own registration and permit rules—check the cities you work in. For AC and plumbing ads, different Texas board rules often require license numbers; see the contractors guide. This isn't legal advice.
Should I post about insurance claims?
You can share general education—what photos help, typical next steps—but avoid promising claim outcomes or sounding like you're giving insurance advice. Stay hedged and send people to their carrier for claim decisions.
Is there a long contract?
No. Plans are month to month with 30 days' notice to cancel. The founding rate (Growth at $250/mo, setup waived) is locked for 6 months so the price can't go up on you during that time.
More local guides: Social media management in Corpus Christi · Social media management in Port Aransas · Social media management in Kingsville · Restaurant social media guide · Contractor social media guide · Salon & barber social media guide · Auto shop social media guide · Fishing charter & marine social media guide · HVAC & plumbing social media guide · How often to post on Facebook
Want 3 free sample posts for your business?
No contract, no pressure. Tell me about your business and I'll make three sample posts so you can see what it would look like.
Founding offer: Growth plan $250/mo (normally $350), $99 setup waived, rate locked 6 months. For my first 3 clients, in exchange for 2 introductions to other local owners and permission to show your posts in my portfolio. See the offer.